The Bicycle Chain are a family owned and family run independent bike dealer with Bicycle Chain stores in Taunton, Bridgwater, Weston-Super-Mare, Hereford and Yeovil.

Bringing access to the biggest brands in cycling, plus hundreds of bikes in stock across our 5 stores all available to view at your request.

We are committed to providing the best possible service to our customers.


At The Bicycle Chain we believe in giving the best service without our customers having to pay a premium. We believe in face to face service, our experience guarantees you will get the best advice because we want everyone to enjoy cycling. Cycling has tremendous benefits for the rider, the community and the environment and our role plays a part in encouraging and developing local participation.

We very carefully select our staff to ensure both a desire to put our customers first and a thirst for cycling knowledge. Working in a cycle shop is a very challenging role so we run our own staff training program with both internally developed systems and with our suppliers support. Our business can only work if all our staff recognise that we are all part of one team and winning comes from satisfied customers.

Our reputation is an integral part of who we are, we are a local business and we are part of the local community. We select products and brands that we are able to stand behind and our service departments are rightly proud of their skills. We accept that selling and servicing 1,000's of products a year things can go wrong and that is why Paul and Alex are always available to speak to.

The original plan, built into the business name, was to develop a small chain of cycle shops. If businesses don’t grow and develop they often wither but the complicated bit is growing whilst still retaining the original core values. To offer our customers the widest choice with competitive pricing we in turn need to be bigger customers of our suppliers. To offer our staff career advancement we need to grow so they can gain new responsibilities. To keep the all important entrepreneurial spirit alive the owners and staff need new challenges to drive excitement and innovation within the business.

As we confidently move forward into the future we believe our founding principals give us the stability to expand. As an example every new bicycle purchased from The Bicycle Chain comes with Paul and Alex’s mobile phone numbers, as the business owners we stand behind our staff, our service and the products we sell. We always have and we always will.

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Opening times

  • Mon - Sat: 9.00am - 17:30pm
  • Sunday: Closed